About Us

Sub City was started in New Jersey by Bob Dickson. The first Sub City was located in the living room of his private home. His reputation for the biggest and best subs around, at a fair price, spread fast. In a very short time, Sub City became one of the most popular sub shops in the area.  In 1985, Bob Dickson moved to Iowa and opened the first Sub City of Iowa. This store was located on 23rd Street in Cedar Falls, across from the University of Northern Iowa campus. At that time, there were none of the chain sub shops that are in the area today. The number of restaurants that classify themselves as sub sandwich shops has increased dramatically since Bob opened his first store, but Sub City is the original New Jersey style sub, and is still the favorite sub sandwich in the Cedar Valley. We make our subs exactly the way Bob made them in New Jersey.